Case Studies

34TH ASIA-PACIFIC ROUNDTABLE

ABOUT INSTITUTE OF STRATEGIC AND INTERNATIONAL STUDIES MALAYSIA

ISIS Malaysia was established on 8 April 1983 as an autonomous research organization. ISIS Malaysia has a diverse research focus which includes economics, foreign policy, security studies, nation-building, social policy, technology, innovation and environmental studies. It also undertakes research collaboration with national and international organizations in important areas such as national development and international affairs.

​​ISIS Malaysia engages actively in Track Two diplomacy, and promotes the exchange of views and opinions at both the national and international levels. The Institute has also played a role in fostering closer regional integration and international cooperation through forums such as the Asia-Pacific Roundtable, the ASEAN Institutes of Strategic and International Studies (ASEAN-ISIS), the Pacific Economic Cooperation Council (PECC) and the Network of East Asian Think-Tanks (NEAT). ISIS is a founding member of the Council for Security Cooperation in the Asia-Pacific (CSCAP) and manages the Council’s Secretariat.

Read more at https://www.isis.org.my/ 

34TH ASIA-PACIFIC ROUNDTABLE 2021

The Asia-Pacific Roundtable (APR) is the signature international conference of the Institute of Strategic and International Studies (ISIS) Malaysia. Widely recognised as one the region’s key Track 2 strategic conferences, the APR has been organised annually for over 33 years, being postponed for the first time in 2020 due to global travel and health restrictions brought about by the COVID-19 global pandemic.  

Hosted by ISIS Malaysia, on behalf of the ASEAN-ISIS Network, a network of leading Southeast Asian policy institutes and think tanks, it has regularly attracted over 300 great minds of various backgrounds and has seen lively, frank, and constructive conversations on a gamut of contemporary issues impacting the security, stability, sustainability, and prosperity of the Asia-Pacific region. 

This year, the 34th APR focuses on the theme of “Disruption Redux”, underscoring the ongoing disruptive impact(s) of the global pandemic on various spheres of the evolving architectures and mechanisms underpinning the Asia Pacific, and its long-term ripple effects.

Know more at https://www.isis.org.my/apr34/ 

THE EVENT CHALLENGES

As we all know, in-person events were brought to a halt due to the COVID-19. Business events have been canceled and postponed until further notice. At a time of travel restriction and any precautions containing the strict SOPs, the Asia-Pacific Roundtable in the year 2020 was forced to cancel. As Malaysia’s premier think-tank, ISIS Malaysia had to reconsider the event format to maintain the conversation and retain the industry position. 

As the world is taking urgent action to combat climate change, the focus was dramatically shifted towards digitization  – Virtual Event. There is no denying that virtual events offer their own set of benefits that physical events cannot achieve. With all this in mind, ISIS Malaysia decided to host the 34th Asia-Pacific Roundtable (APR) virtually, yet complimentary.

ISIS Malaysia was looking for the best option for virtual event management to provide a responsive virtual event platform. They needed a more sufficient solution that serve the event goals. 

Let’s take a look at how a.c.e cooperated with ISIS Malaysia to bring their first-ever virtual conference with the powerful virtual platform.

Features Highlighted

  1. Bold Identity With Branding

Once the virtual attendees enter the virtual platform, the virtual venue was prominently branded. ISIS Malaysia’s welcome video was placed at the center screen at the virtual lobby for the introduction of the 34th APR. The branding opportunity was also offered at Networking Lounge.

While the virtual attendees spent the majority of time watching live streams, the Plenary Hall was also included a left-hand banner to present the organizer’s logo as well as to showcase the event partners’ logos. Additionally, all the banners were clickable which would be directed to the corresponding landing pages. The brand visibility was guaranteed in the virtual platform.

  1. Engaging Sessions

34th APR scheduled multiple speaker sessions for the two half-days event. The sessions were live-streamed on the platform, followed by the Q&A session. This encouraged the live interaction and engagement between speakers and virtual attendees. The sessions were being recorded where the virtual attendees could rewatch them at any time after the event. Besides that, speakers’ profile was accessible at the Briefcase which could be downloaded at the Briefcase. 

  1. Partners Hall

The Partners Hall was the place for the partners to incorporate their company profile, gallery, brochure, and social media profiles. Access was also be granted where the virtual attendees would be able to drop their name cards and connect with the partners via the Live Chat throughout the virtual conference. 

  1. Pop-Up Survey

All the plenary sessions were integrated with session surveys to collect the evaluation of session performance. With the Pop-up Survey, ISIS Malaysia was able to analyze the real-time data and take advantage of the insight reports for future improvement.

THE EVENT SUCCESS: The Seamless Backend Panel

In their first virtual conference, the virtual platform backend was the best feature for ISIS Malaysia to collect real-time data. It provided exceptional analysis, including the event’s headcount, sessions’ preference, booths’ engagement, banners’ impression, etc. It was the most efficient analytics that was impossible to be collected at an in-person event. ISIS Malaysia greatly valued it for future event improvement. 

The good news is, ISIS Malaysia will be working with a.c.e to welcome their first virtual launched of PRAXIS 2021. Stay tuned for another success!

ABOUT a.c.e

a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market. 

If you need any service in any aspect of event planning, drop us a message or send in your email to us at hello@creativemalaysia.com. Also, visit our Facebook and Instagram to know more!