Case Studies

IMKL 2022 SERIES 2 – THE ROAD TO EV

  • Organizer: Bursa Malaysia & Macquarie
  • Date: 09 Novmeber 2022
  • Event Format: Hybrid Event
  • Event Type: Conference 
  • Venue: Listing Gallery, Bursa Malaysia
  • Online Venue: Hello Virtual Event Platform

OBJECTIVES

Macquarie held their third instalment of Invest Malaysia Kuala Lumpur (IMKL) conference, in partnership with Bursa Malaysia, focused on the Electric Vehicle (EV) industry. The event’s objective was to bring distinguished speakers from the industry to discuss important topics such as government policies, investment opportunities, and the voluntary carbon market. The event aimed to provide insights into how the industry can develop and promote EVs to help Malaysia achieve its emission targets.

CHALLENGES

As with any event, there were several challenges to overcome. The event required meticulous attention to detail during planning. Firstly, the event needed to attract a diverse range of attendees, including policymakers, industry experts, investors, and media. Secondly, the event needed to provide informative and thought-provoking discussions that would benefit attendees. Finally, the event needed to be executed seamlessly to ensure a positive experience for all attendees, with a team of professionals handling everything from registration to the post-event survey.

EXECUTIONS

  • On-ground event management
  • Virtual event management
  • Virtual event platform development & operation
  • Live streaming & broadcasting
  • Video production
  • Event conceptualisation & creative design creation
  • Audio & lighting solutions
  • Registration management
  • Electronic Direct Mail (EDM) marketing
  • Speakers management
  • Emcee management
  • Post-event reports
  • Live technical support
  • Printing Production
  • Stage management

RESULTS

The event was a resounding success with attendees from diverse backgrounds. The event’s discussions provided insightful and thought-provoking insights into the EV industry, and the speakers shared their experiences, challenges, and opportunities. Attendees found the event informative and engaging, and the post-event survey showed that over 95% of attendees were satisfied with the event’s overall organization and content. The event was widely covered by the media, providing visibility to the speakers and the EV industry. The event succeeded in achieving its objectives, promoting the development and promotion of EVs, and contributing to Malaysia’s emission targets.

ABOUT a.c.e

a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market. 

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