ABOUT SCLand Sdn Bhd
Established in 2004, SCLand Group is a real estate developer, covering impressive projects across Malaysia. Range from residential to commercial developments, SCLand has achieved a high reputation for its projects and would continue to pursue its vision of exceeding expectations, delivering excellent performance and quality-focused.
As a wholly-owned subsidiary of Alcom Group Bhd, SCLand inputs the diversification into the property development business, by introducing Malaysia’s first e-commerce hub, EmHub. It is their maiden project, well-designed for all business needs with a 3-in1 functionality of storage, office space and showroom.
The six-storey EmHub Hub 1 (Phase 1) was launched in the first quarter of 2019 and 90% has been taken up. The preview launch of EMHub Hub 2 (Phase 2) was scheduled to be launched in April 2021.
Read more at https://www.emhubs.com/.
CHALLENGES & OBJECTIVES
Physical event has become the major challenge faced by the event industry since the pandemic. SCLand should take the social distancing into priority consideration to avoid any potential outbreak. There were also some precautions to take note of. For example, event management, space management, hygiene measures, catering management, guests management, live entertainment production and more.
Preview Launch of EmHub Hub 2 provides a great occasion for SCLand and Alcom to meet and greet their stakeholders after the opening of Hub 1. It was also a great opportunity for them to attract potential clients. As the event organizer, SCLand wanted to have a more immersive experience where visitors could interact with each other very much.
In March 2021, SCLand took the initial approach to a.c.e. a.c.e stood out the most among other event managers as the team had accomplished such similar events. The preparation stage of the event was quite packed in just one short month. Assuredly, a.c.e had shared a great deal of event ideas and finally came out with an event list that fulfil the event objectives.
PREVIEW LAUNCH OF EMHUB HUB 2
On 10th April 2021, SCLand successfully conducted the Preview Launch of EmHub Hub 2 at Emporis Kota Damansara. a.c.e was well-planned the event agenda with a variety of networking activities.
The Photo Opportunity Wall played multiple roles during the event. To mark the preview launch event, the photo op. wall was customized with the logo backdrop where the guests were encouraged to take their branded photos.
It also acted as the event stage to welcome the opening ceremony, as well as the interview area to run some free and easy sessions. View the event highlight video at https://www.youtube.com/watch?v=vg8KUtUNJ1M.
Instead of a buffet service, the guests were served with the passed around Canapés Bites Butler & Wine by wait staffs at the party. This solution had minimized the contacts effectively.
Understand that the ability to communicate face-to-face had been lost during the pandemic and people enjoyed the precious moment to see each other. a.c.e strictly followed the SOPs which had practised the social distancing measures.
RESULTS
Mr Ang, Executive Director, stated that the team was very undeniable well-organised, experienced and professional. a.c.e had also demonstrated the remarkable importance of SOPs to maintain social distancing. The management services by a.c.e were much appreciated by SCLand.
To create an engaging ambience for the event, the team would focus on the event schedule where the visitors could enjoy every aspect of the preview launch. All in all, the event attained pleasantly excellence.
View the event testimonial video at https://www.youtube.com/watch?v=JwaeB7oGUHY&list=PLs9cTsAlPiof41f7O9rL7rbJFyAtswT4q&index=3&t=1s.
ABOUT ACE
ACE loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or send in your email to us at hello@creativemalaysia.com. Also, visit our Facebook and Instagram to know more!
