Case Studies

MAYBANK TREATS FAIR 2022

  • Organizer: Malayan Banking Berhad
  • Date: 27 – 30 October 2022
  • Event Format: Physical event
  • Event Type: Exhibition
  • Venue: Mid Valley Exhibition Centre

THE EVENT

Maybank Treats Fair is an annual event organized by Maybank to provide rewards and benefits to credit cardholders. The primary objective of the event is to offer attractive discounts, exclusive deals, and promotions to Maybank credit cardholders across various categories such as dining, travel, shopping, and entertainment.

The event aims to enhance customer loyalty and satisfaction by providing them with significant savings and exclusive privileges. Maybank Treats Fair also serves as a platform for merchants and vendors to showcase their products and services to a wider audience, while also offering an opportunity for Maybank to strengthen its partnership with merchants and vendors.

Overall, the objective of the Maybank Treats Fair is to create a win-win situation for all parties involved, including Maybank credit cardholders, merchants, and the bank itself.

CHALLENGES

After a few years of virtual, Maybank Treats Fair was back physically in 2022. Organizing a large-scale event featuring a series of fun activities with over a hundred participating merchants, the four-day event required careful planning and execution of logistics, such as venue selection, equipment rental, staffing, and transportation. Creating buzz throughout the event could be challenging in a crowded marketplace, whereby a well-planned event programme was crucial to its success.

EXECUTIONS

  • On-ground event management
  • Event conceptualization & creative design creation
  • Audio & lighting solutions
  • Venue management
  • Exhibition management
  • Licensing purchasing
  • Photography & videography services
  • Entertainment performance

HIGHLIGHTS

Maybank Treats Fair 2022 generated a significant level of engagement. It attracted a large number of attendees and went viral across social media platforms. The physical version of its event reinforced Mabank鈥檚 brand image and resulted in strengthening customer loyalty.

ABOUT a.c.e

a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market. 

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