- Organizer: United Nations Development Programme (UNDP)
- Date: 09 December 2022
- Event Format: Physical Event
- Event Type: Media Launch
- Venue: Mesui Hotel
OBJECTIVES
An interactive BHR-themed mural was developed in collaboration with Malaysia’s renowned graffiti artist, Akid One in the bustling streets of Bukit Bintang. The launch of the mural coincided with Human Rights Day 2022, which is observed annually on December 10, to raise awareness and foster discussion on business and human rights (BHR) in Malaysia.
STRATEGY
Raising the visibility for the one-month campaign, the media launch involvesd several key components, including identifying the target audience and media outlets, developing messaging and key talking points, selecting an appropriate venue and timing, creating media materials, inviting and accommodating media attendees, and managing the event and engaging with media attendees. The ultimate goal of the event strategy is to effectively communicate the event’s message, maximize media coverage, and achieve desired outcomes.
EXECUTIONS
- On-ground event management
- Audio & lighting solutions
- Video production
- Photography & videography services
- Registration management
- Venue management
- Food & beverages management
- Event conceptualisation & creative design creation
- Transportation & Logistics
HIGHLIGHTS
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or an email. Also, visit our website to know more!
