- Organizer: Parkson Credit Sdn Bhd
- Date: 14 March 2025
- Event Format: Physical Event
- Event Type: Gala Dinner
- Venue: Imperial Ballroom, One World Hotel
To commemorate Parkson Credit’s 10th anniversary, Above Creative Events (ACE) delivered a masterfully orchestrated Gala Dinner that fused celebration with sustainability. As a leading event management partner, ACE integrated impactful ESG initiatives — from eco-friendly materials to digital-first guest experiences, setting a new benchmark for sustainable corporate events and redefining how milestone celebrations are brought to life.
Our Approach: Elevating the Celebration with ESG Integration
1. Eco-Friendly Materials:
- Traditional compress foamboard was replaced with eco-friendly tarpaulin for the event’s table layout signage and photo opportunity wall.
- This sustainable switch supported recyclability and biodegradability, minimizing the event’s environmental footprint.
2. Digital Transformation:
- Instant Photobooth Experience: Instead of physical prints, guests accessed their photos via QR codes, allowing instant mobile downloads — reducing paper and ink waste.
- Event Communication Digitized:
- 9 LED screens inside the ballroom projected key QR codes periodically, eliminating the need for physical prints.
- TV screens in the foyer showcased the event’s key visuals and seating plans digitally, replacing traditional printed boards.
3. Green Campaign Support:
- ACE extended the celebration’s impact by championing a tree planting initiative under the “RESTORE OUR AMAZING RAINFOREST” campaign, reinforcing a tangible commitment to a greener future.
Results
- Zero-Waste Photobooth Execution: 100% reduction in printed photo outputs.
- Sustainable Material Adoption: Significant decrease in the use of non-recyclable foamboards.
- Enhanced Guest Experience: Seamless digital access to event information and memories.
- Positive Brand Reflection: Strengthened Parkson Credit’s ESG positioning while delivering an unforgettable milestone celebration.
Above Creative Events proudly demonstrated that milestone celebrations can be both grand and green. By embedding thoughtful ESG elements into every layer of planning and execution, we not only honored Parkson Credit’s decade of success but also set a sustainable example for future corporate events.
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or an email. Also, visit our website to know more!
