Over the 13 years, MN Holding Berhad (MNHB) established its presence in the underground utilities and substation engineering specialist. MNHB’s business activities are primarily engaged in the provision of infrastructure utilities construction services and solutions, serving customers in the power, gas, sewerage, and telecommunications industries in Malaysia.
Malaysia has entered a nationwide lockdown for the last two years. Amidst the fact that the COVID-19 pandemic has severely disrupted the health, socioeconomic and humanitarian globally, MNHB has seen a favourable position across the market. In alignment with its business objectives, MNHB maintained sustainable growth in its business and created long term shareholder value.
On 27 January 2022, MNHB signed the underwriting agreement with M&A Securities Sdn Bhd in conjunction with its initial public offering (IPO) exercise to list on the ACE Market of Bursa Malaysia Securities Bhd. Meanwhile, the prospectus launch was scheduled for April 2022.
EVENT OBJECTIVES
- Establish MNHB’s debut on the ACE Market for its business expansion and services segment diversification.
- Create good market capitalisation to become more mature, reputable and well-established.
- Build relationships with wider investors and raise capital to support different scales and complexities projects.
EVENT HIGHLIGHTS
On 08 April 2022, MNHB invited all the stakeholders to gather at EQ Kuala Lumpur to witness the Company’s prospectus launch, in conjunction with MNHB’s listing on the ACE Market.
a.c.e had utilized the creative gimmicks and technology to kick off the prospectus launch. There were five customised podiums placed on the stage. During the opening ceremony, VIPs were invited to place MNHB’s logo mock-ups on the smart podiums, interacting with the LED lights and the stage lighting to indicate the launch had been initiated.
The launching gambit was followed by a launching video played on the LED screen. People love video and it is the perfect tool to impress the audiences while keeping a high-energy event. This was where a.c.e put much effort into the video production to make the launching video looks professional as well as attractive. a.c.e was working closely with the MNHB team in developing the launching video to ensure the right message was conveyed. Mercifully, the prospectus launch created a lasting impression on the event and highlighted the unique value propositions for the Company.
Pursuant to the IPO, the press conference was conducted virtually. a.c.e emerged as the experts in conducting virtual events, and we provide the most effective solutions, tech skills and platform knowledge with proven event experiences. The dependable support by the a.c.e event production during the virtual press conference led to greater media attendance and successfully delivered in-depth press materials to reporters.
In the case of event engagement, social media and event photography played a significant role. MNHB made the worth investment in the photo wall. There are endless ways to showcase the photo wall and the eye-catching creation would enhance the event goals. Good or bad photo wall? a.c.e has seen the most befitting one for any event type. Hence, MNHB’s photo wall was well-designed with the branding elements. It was a great marketing tool whereby the stakeholders were encouraged to take and share photos on social media which amplifies a positive online exposure. The photo moments were also the best keepsakes of the Company’s milestone.
RESULTS
Managing the prospectus launch isn’t that simple, as there are plenty of details breakdown for the event manager to look into them. The event started at 10:00 am and ended at 4:00 pm in good time.
MNHB Prospectus Launch was well-organized with flawless event execution. Under the listing exercise, MNHB was issuing 81.75 million new shares in the group, representing approximately 20% of the enlarged share capital at an issue price of 21 sen per share. MNHB strived for excellence in the industry and identified its competitive strengths to set them in a favourable position.
The live streaming of the virtual press conference was conducted smoothly. There were various press releases covered across various news media. For example, The Star, New Straits Times, The Edge Markets, The Sun Daily and more. The event strategy significantly built a constructive reputation for MNHB and helped MNHB to receive an outstanding market capitalization.
Remarkably, the VIPs and stakeholders were delighted with the lunch served during the prospectus launch. They found the meet-and-greet session was delightful whereby it had been years since the social distancing interventions due to the pandemic.
With all things considered, a.c.e was highly appreciated by MNHB for our event management services. The superb teamwork, high-quality audio/video system, amazing lighting effect and secured network made up the good show. We were grateful for the invitation to be part of the prospectus launch.
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or send in your email to us at hello@creativemalaysia.com. Also, visit our Facebook and Instagram to know more!
