- Organizer: Watsons Malaysia
- Date: 25 – 29 November 2022
- Event Format: Physical Event
- Event Type: Roadshow
- Venue: IOI City Mall, LG, Centre Court
OBJECTIVES
In conjunction with the FIFA World Cup Qatar 2022, Watsons Malaysia mount a gathering at Watsons Men’s Fair 2022 x FIFA. There was a line-up of interactive games, giveaways and attractive deals in partnership with its exclusive brands, such as NIVEA Men, GARNIER, and GILLETTE. Not only to generate hype and excitement for the upcoming festive, Watsons wished to provide an enjoyable and interactive experience that appeal to diverse customers with different demographics and at the same time to increase customer engagement and loyalty.
CHALLENGES
- Balancing the interests of various brands involved in the event while ensuring they all received adequate exposure and promotion.
- Dealing with the unpredictability of mall traffic and managing the flow of visitors during peak hours.
- Ensuring that the event activities and promotions were attractive enough to generate significant footfall and sales.
EXECUTIONS
- Event management
- Emcee management
- Usherette management
- Event conceptualization & creative design creation
- Exhibitors management
- Booth setup
- Venue management
- Part-timer management
- Goodies bag management
- Game stations management: Ball Dribbling, Ball Shooting, PS5 Station
- Printing production
- PA sound system service
- Licensing purchasing
- Decoration service
RESULTS
The Watsons Men’s Fair 2022 x FIFA event successfully achieved its objectives, as evidenced by the following results:
- Increased footfall and sales for Watsons and its exclusive brands.
- High levels of customer engagement and satisfaction, as evidenced by the positive feedback received from visitors.
- Increased brand awareness and visibility for Watsons and its partners.
- Successful execution of interactive games and giveaways, leading to increased customer engagement and loyalty.
- A memorable and enjoyable experience for shoppers at IOI City Mall.
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or an email. Also, visit our website to know more!
