- Organizer: Watsons Malaysia
- Date: 22 – 26 December 2022
- Event Format: Physical Event
- Event Type: Roadshow
- Venue: Sunway Velocity, Level 1, V Boulevard
OBJECTIVES
To generate an atmosphere that would generate the feeling of travelling abroad for the holidays during the Christmas season, as well as to promote the Watsons brand and create a positive image in the minds of customers.
CHALLENGES
The event planning team faced several challenges during the preparation phase. One of the main challenges was requiring a significant amount of planning and creativity to ensure that the event would stand out and attract shoppers. The team also had to ensure that the event was organized in a way that would not disrupt the shopping experience of other customers.
EXECUTIONS
a.c.e incorporated elements of Hawaiian culture such as palm trees and sand on the Hawaiian backdrop to create a Hawaiian vibe.
- Event management
- Emcee management
- Usherette management
- Event conceptualization & creative design creation
- Exhibitors management
- Booth setup
- Venue management
- Part-timer management
- Goodies bag management
- Printing production
- PA sound system service
- Licensing purchasing
- Decoration service
- Entertainment management: Calligraphy Tote Bag, Egg Toy Claw Machine
RESULTS
The Watsons Christmas Season Greeting attracted a large number of shoppers to the event. The event planning team demonstrated their creativity and attention to detail in creating an immersive Hawaiian experience for shoppers, which led to a successful event. The Hawaiian theme was well-received by customers, generating the feeling of travelling abroad for the holidays. The special promotions and mystery gifts were a hit with shoppers, increasing sales during the Christmas season. The event also helped to promote the Watsons brand and create a positive image in the minds of customers. The event planning team received positive feedback from shoppers and the Watsons management team, acknowledging their effort and creativity in executing the event.
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or an email. Also, visit our website to know more!
