ABOUT KONE
At KONE, our mission is to improve the flow of urban life. As a global leader in the elevator and escalator industry, KONE provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization to add value to buildings throughout their life cycle. Through more effective People Flow®, we make people’s journeys safe, convenient and reliable, in taller, smarter buildings. In 2021, KONE had annual sales of EUR 10.5 billion, and at the end of the year over 60,000 employees. KONE class B shares are listed on the Nasdaq Helsinki Ltd. in Finland.
Read more at https://www.kone.com/.
Just a few years ago, the virtual event was a future concept for the event industry. Soon enough, we have seen an increasing number of different types of virtual events being introduced, including virtual conferences, virtual meetings and virtual product launches. By the end of the year 2021, the virtual event industry had become a necessary option for event planning.
KONE sees an opportunity to embrace the crisis and had once more firmly established itself in the industry. KONE always focuses on the three megatrends: urbanization, sustainability and technology in their business. Since the pandemic, KONE hosted a series of virtual events and successfully redefine its industry position. Being a universal technology advocate, KONE decided to partner with a.c.e as their virtual event manager to host Malaysia’s first virtual product launch of KONE DX Class. This time, KONE expects growth driven by its services.
KONE DX CLASS ELEVATOR: CONNECTING MORE THAN FLOORS
- To introduce KONE DX Class elevator.
- To create integrated digital services and display dynamic experiences.
- To achieve the sustainable growth of green tech.
- To expand the market and enhance sales channels.
On top of that, a.c.e suggested three of the following main strategies that supported the KONE DX Class Elevator launch to the next level.
- Virtual Emcee Management
The virtual emcee will run the event smoothly, boost the high event atmosphere, and keep the audience interested. a.c.e had suggested KONE to utilize the emcee role to master the virtual product launch. During the event day, the emcee Azleen brought out a deep understanding of the event goals and well-structured the event flow. The audiences could fully enjoy the live event with an engaging event feeling. Certainly, Azleen’s performance had wow the audiences.
- Video Production
KONE was familiar with the Green Screen Technology with their previous experience with the virtual event. From the process of filming, broadcasting to live event production, a.c.e brought the KONE to our production house with all the cameras, lighting and sound equipments set as well as the fully green screen environment. With our dedicated video production team, the KONE DX Class elevator was perfectly displayed in the incredible virtual environment. The eye-catching launching came out stunning that the audiences were eager to know more about the product.
- Virtual Event Platform
Hello Virtual Event platform was always our best choice to work with as the platform provider. This time, a.c.e had implemented the features to present the KONE DX Class Elavator launch.
- Main Event Hall to welcome the audiences and display the product launch.
- Exhibition Hall with six virtual booths to provide more materials on different services and enhance different products knowledge.
- Support to showcase the downloadable product details and presentations.
- Contact Us to assist the less tech-savy audiences and further the post-event conversations.
RESULTS
On 11th November 2021, the KONE DX Class was well-broadcasted. The audiences enjoyed the virtual event with high-quality audio and video production. The virtual world offered a connected immersive experience for the audiences event they were watching in front of their screen.
The registration process added the bonus of providing valuable event metrics. KONE found that this process had successfully expanded its partner relationship globally with the data analysis at the backend. Moving forward, KONE wished to integrate more features including gamification and live chat into the virtual platform to encourage networking and interaction.
One word KONE to describe a.c.e: AMIABLE
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or send in your email to us at hello@creativemalaysia.com. Also, visit our Facebook and Instagram to know more!
