SUMMARY
As events pivoted from physical, to virtual, and now hybrid, Bursa Malaysia was always well-prepared to respond to the new challenges and be the world-class unicorn. Though hybrid events are exciting and rewarding, the following challenges were posed in terms of:
- Complexity
- Engagement
- Personalization
The event operation team and digital team worked hand in hand to come out with thestrengthening strategies, to integrate into the hybrid event operations.
Download this case study to learn how a.c.e adopted the new measurements to access both the physical and virtual worlds that drove visions towards environmental-friendly economic growth.
