[Case Study] Grand Launch of Flash Express Malaysia

SUMMARY

In the fact that the performance of Flash Express Malaysia for the past half a year was excellent, its grand event was postponed and rescheduled to unknown later dates due to the global pandemic. Physical, Virtual or Hybrid? Flash Express’s first-ever large scale grand event in Malaysia was launched on March 2022.

The event planning of the Grand Launch of Flash Express Malaysia was a long journey. In this case study, you’ll earn how Flash Express has positioned itself as the first Thai unicorn and pioneer of hybrid events and creating a dynamic experience that drove stronger connections and delivered memorable moments.

Check out this case study for the best practices of the Grand Launch of Flash Express.