As the events industry becomes increasingly prevalent, it’s crucial for event professionals to learn how to lower the carbon footprint of any physical events, festivals, conventions, expositions, etc. There are a couple of physical events all around the place in Malaysia. According to New Straits Times, the Kuala Lumpur Convention Centre (KLCC) is ready to host over 20 international events, 10 conventions as well as 13 exhibitions from April until December 2022. In addition, Penang was placed 6th as one of the Top 12 MICE (Meetings, Incentives Travels, Conventions and Exhibition) Business Events Destinations in Asia to Look Out For in 2022. How can an event planner ensure that his or her event sticks out in such a saturated market?
Globally, more and more events are held in environmentally, socially and economically responsible measures. Many multinational corporations are including event greening into their tendering process. However, many event planners want to minimize their environmental effects but are unsure how to start. Here, we’ll share 5 efficient techniques to make your event more eco-friendly and sustainable.
- Energy Efficiency
You have to reduce energy by leveraging natural light and ventilation. Make sure the lights are energy efficient when you are using them. Event planners may request energy efficient or energy star certified products for their events such as computers, and printers for the events. You should also seek electrical Metre readings before, during and after the event in order to track electricity consumption. When leaving the venue, the organizers must take every effort to turn off all lights and air conditioning.
- Waste Minimizing
Event planners should strive to avoid using printed handouts and if necessary, use recycled or eco-friendly paper. To reduce paper use and encourage reuse rather than disposal, the person in charge should use QR code instead of brochure to let the audience check real-time information about the event. Moreover, requesting recycling containers from the venue enables them to encourage garbage separation and minimize waste to landfill.
- Water Consumption
Event organizers are supposed to select the venue which follows water conservation rules and practices and let the members be aware of these. Moreover, as an event planner, you can provide or sell reusable bottles or cups to your event crews (or ask them to bring their own) and reusable bottles or cups to your attendees for usage throughout the event.
When selecting locations that adopt environmental principles such as energy efficiency and waste reduction, event planners should make sure that their purchasing power is fully utilized. They should seek eco-friendly and locally created products while placing a purchase order. Event organizers should request food that is local, seasonal and organic whenever possible. Furthermore, you should also ensure the products are sourced in a sustainable way as well as give preference to environmentally friendly suppliers and subcontractors.
With everyone aware of the dangers facing the globe and the environmental consequences of the events, highlighting your event’s green credentials can be a tremendous selling factor. Winning people’s hearts and minds by proudly articulating your event’s green concept will help to raise awareness of the event while also educating and encouraging others to improve their attitudes toward the environment.
Physical events, festivals, conventions, expositions, etc. are excellent methods to demonstrate these 5 efficient techniques that are not at the expense of convenience or enjoyment. By making your physical event more eco-friendly and sustainable, it is able to enhance brand image and increase competitive advantage in this event industry. So, let’s start to do a little bit to protect our planet now!
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