It is not an easy feat to turn an event from idea to sell-out. The most important step in organizing an event is marketing it.
A recent event marketing statistics has highlighted that social media marketing is used by 58% of event planners before, during, and after their events. In the past, live events served as the primary platform for networking and conducting business in the event industry. Currently, 37% of event planners report that social media exposure is a crucial indicator of event success. Successful events offer enormous profit possibilities through social media.
If you have an upcoming event, you should read this blog post. We’re revealing the event marketing best practices for social media in order to market your conference.
Before the event:
- Share the event – Promote the event on your own official social media platforms to get more exposure. Always try to raise awareness of the event before your presentation.
- Use polls – Figure out what your potential clients want to know by asking questions。 Using polls in advance to learn what information that your audience is interested in the most and then filter the results to modify the content of your event.
- Use Facebook live countdown / Posting a countdown on Instagram stories – Facebook live countdown and countdown stickers on Instagram enable you to set end date and time. In addition, you can customize the name and the style of the countdown clock.
- Use event hashtag – Early on in the planning stage of the event, you should come up with your event hashtag. Decide and choose your event hashtag when you are listing the marketing activities in order to promote your event. You are supposed to have this information as early as possible since you are required to email it to your attendees and request that your speakers and vendors use the event hashtag as well.
- Post teasers – Sharing applicable information is an effective way to create buzz before the launch of any event. For instance, In the weeks preceding a large conference, you might introduce your guest speakers one-by-one.
During the event:
- Live video – Use Facebook or Instagram live video when you arrive at the venue or the city. The maximum length of a LiveVideo is five to ten minutes. Live video is helpful for recording performance or current conversation during conferences, debates, and speaking engagements. It is crucial for event planners to engage with your audience in real time.
- Encourage the audiences to share the event – Remind your audiences to share and post the events by using the event hashtag. It might become a trend if enough people tweet about it.
- Have a photobooth – Make a space for a photo booth and pay attention to features that would make excellent Instagram or Facebook photos.
- Share the content of speakers – You can post or share the significant statement from speakers during conferences or campaigns. The hashtag for your event and a @mentioned of the speaker in the post may help this content go viral among both event attendees and viewers offline.
After the event:
- Save event highlights to your Story Highlights – Story Highlights are also event marketing best practices for social media. In order to share information for a longer period of time, you are able to pin the highlights content of your event to your Story Highlight by using a distinct icon with a unique name and cover photo.
- Share photos from the event – By sharing photos that are relevant to the event, it is a way to celebrate and show off your successful event. Show that you are engaged at the event by posting this on Instagram, Twitter, Facebook, or even LinkedIn.
- Follow up with clients/audiences – After the event is over, reconnect with your clients and audiences by posting a sincere thank you message publicly. Don’t leave any unfinished business. Follow up with people if they had any unresolved issues or complaints to ensure that they were solved.
- Build an email list – Offer incentives by beginning with creating an email list on social media such as e-Book, case study, article and etc. Once you have a collection of email addresses, try to send them one email every month with information about your upcoming speaking engagements and stuff they would find interesting.
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