Remember when there is the time, we visit a trade fair and have a walk after lunch?
Remember when we are joining a conference and sitting there for more than an hour?
Remember when we were attending a concert and had fun and got excited with friends?
Few challenges have risen due to global conditions. People rely much on smartphones and digital tools to connect to the physical world. Social media platforms become the medium to make every event possible, by bringing everyone together in the distant world. An online event that is constructed creatively and entertainingly brings lots of fun. In contrast, nothing will work out and your hard work will be wasted.
Virtual Event. The new norm that has massively merged a part in 2020. You can host them anywhere worldwide, with lower cost, generate leads, and build your brand awareness to engage the potential customers.
What is a virtual event?
A virtual event is an interactive event that takes place fully online instead of at a physical venue. Similar to an in-person event, this includes webinars, conferences, launching, equipped with the innovative features. Your attendees are not restricted to a single location. They are from worldwide as long as they can access the web. A virtual event can be fun, engaging, and a great way to build trust and boost your industry to the top.
If you are planning to pivot to an online platform or you are keen to know how to host a virtual event, here are 10 tips to keep in mind for hosting a successful virtual event!
1. Have A Clear Picture Of Your Event Goal
Before you plan anything, you must know the goals you aim to hit through the event. Whether you are streaming a virtual conference, virtual webinar, virtual fair, structure the event to keep track of your objectives.
2. Understand Your Targeted Attendees
Before you start your event planning, ask yourself these questions.
- Who will be attending?
- What are the areas in your industry are they most interested in?
- What are the difficulties are they facing?
- What are the solutions and offers they can receive from your event?
- What are their goals?
You can’t leave your attendees disengaged by not understanding what your event is about. You can even send out the surveys to acquire answers and detailed information from your attendees to lead to a successful virtual event.
3. Choose The Right Platform To Your Virtual Event
You look for multiple locations before you decide the venue for your event. The platform you pick is essential to create a unique virtual event experience for your attendees. Platforms include Zoom, Webex, Youtube Live, etc. The tools and features such as Main Lobby, Plenary Hall and Breakout Rooms that you engage in your virtual event make you more interesting and interactive to keep your attendees engaged. When you are choosing the right platform to use for your virtual event, investigate the pros and cons. You can also integrate multiple platforms to help you reach the highest number of the targeted attendees.
4. Set The Date And Time
It took around 10 weeks in event preparation until the show day. Date and timing are both important in your virtual event as you cannot expect the attendees to show up randomly. While geographical concerns are now never a problem for a virtual event, you must take consideration to maximize the number of your target attendees on a global scale. Remember to keep time zones in mind and ideal the time best for your attendees. You can even ask your attendees for some suggestions and go with the one which is most convenient.
5. Promote Your Event On Social Media
Market your virtual event just like a physical event. Make use of social media platforms to increase the visibility of your event. The usual methods that you can use to target your potential attendees are Facebook, Twitter, Instagram, LinkedIn, YouTube, and any other platforms. People will not know you as many companies are doing similar events like yours. So, put on eye-catching creatives and utilize the keywords according to SEO on the social media post to make your event go viral online!Stay Tune to Top 10 Tips To Host A Successful Virtual Event – Part 2.