The virtual conference is not only the meetings or webinars. In a world that is packed with virtual events since the year 2020, the virtual conference has become the most effective medium to connect a broader audience and to develop a higher return on investment in the business. Indeed, the majority of 63% of the organizations are moving to digital conferences or events. To set up a successful virtual conference, the event planners must embrace the challenges in terms of planning, marketing, IT development, and content creating that focus on microsites and multiple live sessions that all attendees could attend virtually from home.
How can we ensure our conference stands out from the crowd of all the virtual events? How can we ensure our conference connects the audience through screens and have a higher rate of engagement?
As a CONFERENCE expert in the event industry, here is the guide for you in constructing an effective and valuable virtual conference.
- Create An Outstanding User Experience
(i) Event Landing Page
The event landing page is the one-stop center for your visitors to go through and learn about your event. Include all the details and information to boost the attendees’ registration to keep your visitors attention:
- Event Title
- Event Date & Timings
- Event Agenda
- Speakers Bios
- Sponsor Information
- Registration Form
(ii) Virtual Event Platform
A virtual event platform is a place to bring all your visitors “on stage” during the event day. Invest your virtual platform with the various features to create an in-person vibe for your virtual event.
- Main Lobby
- Plenary Halls
- Networking Lounge
- Info Desk
- Briefcase
- Pre & Post-Assessment
- Globalization Of Speaker Selection
Despite the geographical barriers, the virtual event has lower spending on the flight and accommodation costs. Why not expand your pool of speakers by bringing in national and even international speakers? Speakers certainly added in the thought of leadership and providing high quality. They are the key and selling point for your virtual conference in most cases, so bear in mind to recruit the most knowledgeable, interactive, and right speakers!
- Impressive & Rich Media Content
One benefit of virtual conferences is that they can incorporate a diversity of formats of content by not limited to just words or phrases. In an era of visual communication, you can leverage your virtual conference by embedding the multimedia elements such as moving pictures, visually impressive videos with eye-catching designs, and inspiring templates. This allows you to devise a user-friendly digital platform and create an immersive experience for your attendees.
- Actively Market Your Event
There are million ways to promote your virtual event. Take your virtual conference to the world where your targeted audience is present. Build around 3 to 4 weeks into your project timeline to do so. Make sure the value propositions are clear in your marketing to boost the call-to-action (CTA). Here are some virtual conference marketing ideas:
- Send a personalized invitation email to the targeted audiences.
- Create an independent landing page or microsites to ease the registration.
- Post a countdown clock.
- Run a Facebook event for post sharing, it’s FREE!
- Create a #hashtags for your event to become the word-of-mouth.
- Interact with the keynote speakers in their social media account
- Reveal the special guests via the interactive elements, such as the polling in Instagram story
- Create a social media wall in your virtual platform for photos and video clips sharing
- Create A Fun Entertainment
Virtual conferences are always about panel discussions, lectures, and business matching. However, you can’t overlook the importance of entertainment in the virtual conference because it is the easiest way to engage your audiences. Somehow, these online games have the strongest power to relax and build relationships with professionals. It’s the opportunity to unwind the professionals, activate the participation, and enjoy the fun! You can plan some online group activities using the tools:
- Kahoot
- Duolingo
- Quizlet
- Class Dojo
Conclusion
Nobody said creating an amazing virtual conference would be easy. Making it stands out from the crowd takes even more effort. Indeed, we miss the “good old days”, the in-person conferences, but the fact is they are not coming back any time soon. At this moment of time, virtual event, despite the fully or hybrid version, is the best choice for every conference organizers and sponsors. So, embrace all the challenges and build your killing virtual conference in a world that is full of virtual events now!
You don’t have to make it big, but you do have to make a big impact.
Jamie McCall
Thinking to be the virtual conference experts?
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